Where strategy meets execution meets data
A Marketing strategist based in Berlin, with 15+ years of global experience. Discover my work — and the thinking and inspiration around it.
Photo: Pauline Campe
Strategic thinking. Hands-on execution. Measurable impact.
I'm a freelance Digital Strategist and Account Manager with an MBA in Media Management. I collaborate with brands to turn digital complexity into clear, actionable strategies and help them grow in a fast-changing digital world.
Senior Program Manager • Brand Strategy Consultant • Digital Campaign Leadership
Photo: Pauline Campe
Digital Project Management
Multi-channel campaign management (TV, digital, social). Product launches & market entry. Performance optimization & delivery.
Program Management
Cross-functional team leadership (10-50+ people). Agile workflows & transformation. Platform migrations & tech implementation.
Brand Strategy
Brand identity & positioning. Market entry strategies. Purpose-driven frameworks & consulting.
Agency Consulting
New business development & pitch strategy. Workflow optimization & process redesign. Team structure & capability building.
Marketing Intelligence & Tech Enablement
Working with analytics & tracking platforms. Performance dashboards & KPI systems. Leveraging AI tools for marketing strategy.
International Leadership
C-level stakeholder management. Multilingual execution (DE/FR/EN). Regional expertise (Europe, Americas, Asia, Africa).
Selected agencies & brands I've worked with
